Product Designer / Illustrator / Writer
Product Designer / Illustrator / Writer
Braun’s global web presence had undergone internal micro audit/focus testing conducted by the global P&G digital team. To identify performance issues across their consumer facing platforms on both desktop and mobile. It focused on use cases such as consumers’ ability to discover a path-to-purchase as well as product discovery and the overall content experience.
OPTIMISING USER SATISFACTION AND PATH TO PURCHASE
The client’s internal UX and SEO audit of Braun.com had brought to light a number of areas on the platform that had potential for improvement. Braun also wanted to explore what was required to give the platform e-commerce capabilities.
WORKING CLOSELY WITH STAKEHOLDERS
I joined the Experience Planning team at Grey X London as the agency’s Lead UX Designer. My focus for Braun was to help bring the various external stakeholders together to enable Grey’s objective to recommend and action improvements to the overall user experience of Braun.com and their localised global partner sites.
LEVERAGING QUALITATIVE AND QUANTITATIVE INSIGHTS
Using insights and data gathered from Braun’s internal audit of their platform, including analytics, 3rd party reviews and a customer experience map commissioned by Grey, I improved Braun’s navigation and category matrix and reworked their product and content discovery journeys and path to purchase. I created a new site map, including user flows for all aspects of the site and developed interactive prototypes and a user test to demonstrate and validate my thinking.