Product Designer / Illustrator / Writer
Product Designer / Illustrator / Writer
This unique interactive campaign enabled users to register and test their memory with a simple cooking card game. Apart from being recognised on a global leaderboard, users could download recipes using ingredients featured in the game.
FASTEST MEMORY IN THE WEST
Knorr is famous in South Africa for it’s cooking sauces. Our challenge was increase brand awareness and engagement with a new range of sauces and recipes that Knorr had just released. It had to be a campaign that could be rolled out on any digital device, right down to basic feature phones.
FAST REFLEXES, NOT FAST FOOD
I was the sole lead creative for this national digital campaign and I concepted, wireframed and rolled out creative deliverables for desktop, mobile and even feature phones.
The new campaign let users register and test their memory with a simple cooking card game. Apart from being recognised on a global leaderboard, users could also download recipes using ingredients featured in the game.