Product Designer / Illustrator / Writer
Product Designer / Illustrator / Writer
OMO South Africa (part of the Unilever Group) wanted a campaign that could produce genuine social good. Liquorice Digitas SA decided to use technology to try and increase maths literacy in South Africa – and according to the calculations, it added up to a great success.
SOLVING MORE THAN JUST A MATHS PROBLEM
Design an app that would appeal to kids, be easy and intuitive to use whilst being as much fun as possible to encourage kids to share with teachers, friends and family.
PROBLEM SOLVED (WELL, ONE OF THEM)
To date, over 17,500 kids have enhanced their maths skills and the OMO Fast Kids Maths community continues to grow, with an average of over 150 new sign-ups every day.
The app has also driven sales to the wider Unilever product range, with just under 10,000 users signing up for Unilever deals as a direct result of the app.