Product Designer / Illustrator / Writer
Product Designer / Illustrator / Writer
DHL had just successfully delivered Eliska the Rhino back to Africa and her natural habitat and wanted to celebrate the completion of a successful project as well as creating awareness around DHL's ongoing strategy to help organisations place animals back into their natural habitats.
ENGAGE DHL EMPLOYEES AROUND THE WORLD
The brief to the agency was to come up with an original concept for a fun, challenging and visually entertaining game that DHL global employees could play and compete against fellow colleagues from around the world. If successful, new levels would added at regular intervals. There would also be a global leaderboard with some amazing prizes for competitors in the top 10.
RHINOS ARE NOT JUST FAT UNICORNS
As the sole lead creative for this project, I concepted and presented the initial game idea, sketched out and created the mock-up visuals and creative illustration style as well making sure that the overall design output was consistent with global DHL brand guidelines.